Master Teacher Case Study
Client:
Master Teacher® is a 40-year-old company that focuses on continuous professional development in the “art of teaching.” Their vast suite of products supports the professional growth of a variety of education professionals, including superintendents, teachers, principals, administrators, and non-certified personnel.
The Challenge:
Master Teacher’s customers needed help in addressing their growing number of diverse ESL students. Their existing content required updating and contextualizing for today’s faculty practitioners. As another challenge, Master Teacher’s content had to be migrated to their new content management system, which had a very different user interface than their existing set of courses. Time was also an element of this project, as the client needed the new products on the market quickly to maximize the market opportunity.
What We Did:
Words & Numbers reviewed and developed a scope and sequence framework using the latest ESL standards from Texas and other key states. Working with Master Teacher’s expert reviewers, and after evaluating the existing content, Words & Numbers defined a sequence of lessons that were standards-driven and research-based, with enough practical solutions to support teachers immediately. Words & Numbers learned how to create content directly in the latest content management system, using sound instructional design principles and leveraging technology support in the lessons when appropriate.
The Outcome:
Master Teacher recognizes Words & Numbers as one of their lead content development partners. Together, we have developed more than 30 courses and continue to support Master Teacher’s growth in a variety of K-12 schools, teacher training organizations, and universities. Most recently, Master Teacher’s groundbreaking content management system has attracted a variety of new users, including for-profit career schools and organizations that support at-risk adolescents. Words & Numbers continues to assist Master Teacher in growing their market in this exciting space.