Pearson THINK Case Study

Client:

Pearson is one of the world’s leading educational publishers, providing textbooks and learning material for  more than 100 million people worldwide. Pearson’s content spans from pre-K through higher education, across the United States and around the world. They are one of the most recognized brands in the educational publishing industry.

The Challenge:

Pearson Higher Education recognized that its market had a growing population of diverse learners. Market research revealed a need for a new and different type of textbook, one geared to a younger, hipper college audience at an affordable price point. Because of Words & Numbers’ success in its Business Education division, Pearson approached Words & Numbers to help them with this innovative development effort for two books, THINK Psychology and THINK Sociology. To take advantage of the market opportunities, speed was of the essence.

What We Did:

Together with Pearson, we created a highly visual, magazine style textbook that compared to many contemporary magazines geared to young adults in visual design and written appeal. To strike the balance between strong academic content and appropriate student examples and context, Words & Numbers worked to find editors and writers that matched the voice and vision of the authors. For inspiration, our writing and editing teams worked hand-in-hand with our designers, artists, and photo researchers, bringing the content to life without limitations to creativity. Words & Numbers managed the entire full-service solution using several partners, both onshore and offshore, for the right mix of pricing and quality.

The Outcome:

The overwhelming success of the Pearson THINK series is well known in today’s higher education marketplace. Based on our successful work, Words & Numbers has completed four more THINK titles for 2009 and continues to receive commitments for additional THINK titles in 2010.